KeyDonor

Overview

KeyDonor is an interactive multimedia course in data mining for development professionals that is designed to give fundraisers the skills to better understand their prospects and target their efforts more accurately. It combines high-quality audio with supporting text, graphics, animations, and interactive quizzes to provide an engaging, self-paced learning environment. In addition to teaching concepts that are fundamental for mining donor databases, KeyDonor teaches how to apply those concepts using Data Desk. It provides detailed, animated instructions and opportunities to practice using a student version of Data Desk and real donor data. We produced KeyDonor in partnership with Peter Wylie, a recognized expert in the field of fundraising analytics. Peter has consulted for more than a hundred fundraising organizations, has presented at dozens of conferences, and has written several well-received white papers on this topic.

Key Features

KeyDonor saves the time and expense of traveling to a multi-day training program. KeyDonor teaches skills that can be used immediately to achieve lower appeals costs and more donation revenue. The interactive table of contents, index, and glossary make KeyDonor a great reference for each new data mining project. The KeyDonor CD can be shared among you and your colleagues. KeyDonor includes the student version of Data Desk, so that you can apply what you have learned on datasets as large as 1,000 records.

System Requirements

Macintosh Mac OS 10.2 or higher Power Mac or Intel processor 128 MB RAM 800 x 600 monitor CD-ROM drive Windows Windows 2000/XP/Vista Pentium or better 128 MB RAM 800 x 600 monitor CD-ROM drive

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