Flash Platform

The Adobe® Flash® Platform is an integrated set of application programming technologies surrounded by an established ecosystem of support programs, business partners, and enthusiastic user communities. Together, they provide everything you need to create and deliver compelling applications, content, and video to the widest possible audience across screens and devices.

What are rich Internet applications?

Rich Internet applications (RIAs) are engaging, dynamic applications that can be deployed across desktops, browsers, and mobile devices. Businesses can use external-facing RIAs to improve user satisfaction and revenue, while using internal-facing RIAs to simplify internal systems and improve productivity.

The business case for RIAs

Benefits of external customer-facing RIAs

Engaging, informative, self-service-oriented RIAs encourage customers to:

• Stay on your site longer
• Explore more options
• Complete more online transactions
• Spend more money
• Recommend the site to others
• Return more often

Well-designed customer-facing RIAs can:

• Increase online sales up to 30%*
• Increase conversions, cross-channel sales, and upsells by up to 40%*
• Reduce contact center/telephone agent calls up to 20% annually*

Benefits of internal corporate RIAs

Used internally, RIAs can help the enterprise:

• Unite key data from disparate sources
• Increase employee productivity
• Reduce data entry time up to 40%
• Improve accuracy
• Save time
• Reduce operating expenses

Why use the Flash Platform for RIAs?

The Adobe® Flash® Platform provides everything you need to create and deliver compelling applications, content, and video to the widest possible audience. Benefits include:

• An integrated, cost-effective solution
• A multiscreen, multidevice mobility roadmap
• An active, supportive ecosystem
• Emphasis on data security
• Enhanced search engine indexing
• Multiple elements of openness
• Free learning